Fostering Audience Engagement, Enhancing Visibility, and Driving Business Objectives
Digital media content plays a crucial role in overcoming sustainability messaging challenges related to visibility, customer acquisition, engagement, competition, data-driven decision making, and overall business growth. Companies who are making investments in sustainability initiatives should also evangelize their vision and goals, and share positive progress. Utilizing an informed partner to create digital media content provides multiple benefits, including credibility, a highly engaging and measurable platform for communication, and a wider connection to audiences.
Canopy Edge Engagement Framework: Digital Media Content
Initiate
- Baseline assessment
- Define purpose and target audiences
- Research and planning
- Finalize key themes and content types
Process
- Creation of content outline
- Review, feedback, and editing
- Final content creation
- Design of digital assets
Outcome
- Content types: e-books, case studies, custom articles, infographics, custom video, animated video, podcasts, webcasts
- Global reach
- Brand visibility, recognition, and thought leadership
- Measurability