Understanding Stakeholder Perceptions and Priorities
Surveys and focus groups provide the necessary quantitative and qualitative insights to reveal key ESG stakeholder priorities, perceptions, attitudes, and behavioral patterns. Utilizing this primary research as a baseline, sustainability initiatives can be optimized for maximum impact in terms of product/market fit, pricing, investment priorities, competitive advantage, profitability, and public perception. Longitudinal time-series analysis, in particular, may be used to identify emerging stakeholder trends early and enable organizations to act quickly as perceptions and priorities change. This intelligence also provides objective, compelling proof points and data that are highly useful for sustainability reports and other communications.
Canopy Edge Engagement Framework: Surveys and Focus Groups
Initiate
- Establish research objectives and business purposes
- Identify target respondents, including B2B and B2C samples
- Identify target industries and geographies
- Quantitative and/or qualitative insights
Process
- Primary research design
- Quantitative surveys
- Qualitative focus groups
- Qualitative interviews
- Analyze and produce report
Outcome
- Narrative reports including key insights and recommendations
- Supporting data/analysis in table and chart form
- Executive presentations
- Research can be leveraged for ESG reports, custom content, market messaging, etc.