Showcasing Your Key Objectives, Initiatives, and Outcomes
Companies are under increasing pressure to communicate their commitments to improving environmental, social, and economic impacts, at a time when the complexity of sustainability issues continues to grow due to evolving standards, regulations, and stakeholder pressures. Crafting clear and compelling messaging that effectively communicates a company’s commitment to sustainability can be challenging. To build credible messaging with internal and external stakeholders, companies must ensure their messaging is aligned with corporate values and is genuine, transparent, and supported by concrete actions and data.
Canopy Edge Engagement Framework: Market Messaging Strategy
Initiate
- Baseline assessment
- Define scope and boundaries
- Stakeholder engagement
- Regulatory compliance
- Target audience selection
Process
- SMART goals criteria
- Select unique selling proposition
- Digital platform mix
- Budget allocation
- Sharpen brand look and feel
Outcome
- Monitoring and reporting
- Continuous improvement
- Demand creation
- Increase profitability
- Improved reputation