Canopy Edge consultants and analysts bring decades of experience in sustainability and market research methodologies to help clients assess their own market position and strategies, in addition to understanding the priorities of their stakeholders. Intelligence projects include surveys and focus groups, industry benchmarking, and profiling and segmentation.
Canopy Edge also advises clients on optimizing their market messaging around sustainability initiatives, leveraging years of experience in go-to-market strategy and the wide reach of our network. The firm assists clients across industries with custom content development in the form of thought leadership papers and articles, video, webcasts, and live event support.
Industry Benchmarking
Identifying Improvement Opportunities, Learning from Others, and Staying Competitive
Benchmarking provides a foundational basis for target setting, metrics and analytics, prioritization and decision making, and ongoing assessment of progress and outcomes. Using effective industry benchmarks, organizations can better understand their competitive position when it comes to ESG initiatives, align their strategic goals in the context of industry standards and best practices, and assess their market position in the eyes of key stakeholders including customers, suppliers, employees, and regulatory bodies. Benchmarking can clearly identify areas for greatest improvement and help companies position themselves most effectively in terms of ESG reporting, stakeholder engagement, and internal strategic planning.
Starting Price: $10,000
Estimated Delivery: 4 weeks
Surveys and Focus Groups
Understanding Stakeholder Perceptions and Priorities
Surveys and focus groups provide the necessary quantitative and qualitative insights to reveal key ESG stakeholder priorities, perceptions, attitudes, and behavioral patterns. Utilizing this primary research as a baseline, sustainability initiatives can be optimized for maximum impact in terms of product/market fit, pricing, investment priorities, competitive advantage, profitability, and public perception. Longitudinal time-series analysis, in particular, may be used to identify emerging stakeholder trends early and enable organizations to act quickly as perceptions and priorities change. This intelligence also provides objective, compelling proof points and data that are highly useful for sustainability reports and other communications.
Starting Price: $20,000
Estimated Delivery: 6 weeks
Market Messaging Strategy
Showcasing Your Key Objectives, Initiatives, and Outcomes
Companies are under increasing pressure to communicate their commitments to improving environmental, social, and economic impacts, at a time when the complexity of sustainability issues continues to grow due to evolving standards, regulations, and stakeholder pressures. Crafting clear and compelling messaging that effectively communicates a company’s commitment to sustainability can be challenging. To build credible messaging with internal and external stakeholders, companies must ensure their messaging is aligned with corporate values and is genuine, transparent, and supported by concrete actions and data.
Starting Price: $15,000
Estimated Delivery: 4 weeks
ESG and Sustainability Reports
A Strategic and Transparent Approach to Long-Term Sustainable Development
An effective ESG or sustainability report can boost a company’s transparency and trust, thereby cultivating stronger connections with stakeholders, and attracting socially responsible investors and customers. The development of a report is a strategic undertaking that enables companies to publicly convey their commitment to sustainability, mitigate risks, involve stakeholders, adhere to regulations, and position themselves for long-term success in a constantly evolving landscape.
Starting Price: $25,000
Estimated Delivery: 8 weeks
Custom Thought Leadership
Shaping the Corporate Narrative and Showcasing Sustainability Efforts
By crafting compelling narratives, companies can engage stakeholders, fostering deeper connections and loyalty. In addition, it provides a platform for educating and raising awareness about sustainability issues, driving positive change, and inspiring others to join the movement. Through custom thought leadership, such as executive briefs, case studies, and white papers, companies can build trust, transparency, and credibility, ultimately aligning their sustainability efforts with the values and priorities of key stakeholders and positioning themselves as leaders in the pursuit of a more sustainable future.
Starting Price: $10,000
Estimated Delivery: 4 weeks
Digital Media Content
Fostering Audience Engagement, Enhancing Visibility, and Driving Business Objectives
Digital media content plays a crucial role in overcoming sustainability messaging challenges related to visibility, customer acquisition, engagement, competition, data-driven decision making, and overall business growth. Companies who are making investments in sustainability initiatives should also evangelize their vision and goals and share positive progress. Utilizing an informed partner to create digital media content provides multiple benefits, including credibility, a highly engaging and measurable platform for communication, and a wider connection to audiences.
Starting Price: $10,000
Estimated Delivery: 4 weeks
Content Syndication and Lead Generation
Connecting Messaging to Target Audiences with Real-Time Insights
Primarily used as a B2B marketing strategy to address the challenge of acquiring potential customers or sales leads for a business’ products or services, lead generation is also useful for targeting specific audiences. Since lead generation campaigns can be tailored to specific demographics, geographies, industries, interests, behaviors, or even target companies, these programs can ensure messaging efforts are reaching the most relevant people.
Starting Price: $5,000
Estimated Delivery: 2 weeks